USAG grassroots gymnastics marketing campaign

USAG wants to make sure that all those four-yearly fans who will be watching the Olympians understand that the sport isn’t just about what goes on at the top level.  They are launching a new ad campaign which showcases little kids.  I think the idea is great but i also wish they had used older kids too.  The sport suffers from the notion that if you don’t start at five you’ll never be any good.  

As long as you’re trying to tout gymnastics as a recreational pursuit, why not also highlight the fact that people of all ages can benefit from gymnastics recreation.  Or at least kids aged nine to 18 in addition to the five year olds.  I’ve actually met people that think think nine is “too late” to start gymnastics.  You want to know a big reason why cheerleading is so popular?  They don’t give nine and ups the brush-off.

Advertisements

Tags: ,

One Response to “USAG grassroots gymnastics marketing campaign”

  1. Gymnastics Coaching » Blog Archive » marketing the Olympic Gymnastics HYPE Says:

    […] (via Shergymrag) […]

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: