USAG marketing revenues = $4 Mil

This article from NBC Olympics talks about USAG and it’s marketing partners.  

Fortunately for USAG, its marketing partners don’t simply show up toward the end of the Olympic countdown. When Visa or AT&T or Tyson develops a program around athletes, it isn’t a one-year deal.

“Visa has helped us by making the athletes a fundamental part of their reality campaign,” Penny says. “AT&T has put together the online documentaries, ‘Behind The Team,’ with 25 episodes online. Then they spend in advertising to promote the series. They helped us put the world championships from Stuttgart on when they were not scheduled for TV.

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